The “It Girl” Bag Brands You Need to Know in 2025

In the age of TikTok, mood boards and Pinterest photo dumps, fashion isn’t just about what’s on the runway, it’s about what your favourite “It girl” is carrying in her hand. From the rise of the clean girl aesthetic to the effortless cool of off-duty influencer style, today’s fashion icons are defining trends with pieces that feel personal, fresh, and sometimes a little unexpected. The new “It girl” bag isn’t always luxury or logo-heavy, instead, it’s the brand you spot in an Instagram story, on a Depop haul, or dangling from the arm of a girl who just gets it. These bags make a statement not because of status, but because of their vibe: think nostalgic silhouettes, thoughtful craftsmanship, and just the right amount of trend-forward edge. If you want to own on of these ''it girl' bags, these are the brands you need on your radar.

Capiaghi Summer

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Georgia may accessories

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Ten Tones

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JW PEI

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Sun diaries

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Which brand are you obsessed with? Drop your favourite in the comments

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All visuals are sourced from official brand websites and are used for non-commercial, editorial purposes. All visuals remain the property of their respective brands and are used here for reference.