IVER The Label

IVER the Label is a contemporary Australian fashion brand designed and made in Australia using only 100% natural fibres. Founded by Annabel Brown and named in tribute to her late mum, IVER balances minimalism and femininity to create long-lasting pieces for women who value elevated design and conscious production. Every purchase donates $5 to the Ovarian Cancer Research Foundation, tying IVER’s elevated aesthetic to a purpose-driven mission.

We are launching this Friday. 05.09.2025 at 6PM! Our first launch is centred around The Undefined Woman campaign, which celebrates the freedom and fluidity of being in your twenties. You don't have to have it all figured out, it is okay to be in a state of confusion. IVER celebrates the beauty of transition, giving you styles that empower confidence in every setting.