Annecy the Label

Annecy is a Sydney-based mother and daughter label creating timeless handbags designed to move with you through every stage of life, from lectures and late nights to workdays and weekends. The brand was founded to bridge the gap between luxury and affordability, offering pieces that feel premium without the price tag.

Each collection is released in limited drops, a mindful approach that avoids overproduction and ensures every design feels special and enduring. Inspired by the elegance of France and the ease of Australian style, Annecy pieces are more than accessories, they are subtle statements of confidence, craftsmanship, and everyday luxury.

For Yvonne is Annecy’s debut collection, created in tribute to my grandmother Yvonne, a fashion icon and businesswoman who owned The Mango Tree boutique in Wahroonga during the 1970s, 1980s, and 1990s. Each bag in the collection is named after a meaningful date in her life, quiet nods to the moments that shaped the woman who shaped me.